Small State Brings Mighty Coastal Impact

Connecticut may be one of the smallest states in the nation, but its Subaru retailers made a mighty impact on local coasts last month.

Thirteen Connecticut retailers participated in coastal cleanup events throughout the state, cleaning more than six miles of land and collecting over 1,000 pounds of trash. Some of the most collected items, along with the number gathered, are as follows:
 

• Cigarette butts: 3,000
   
• Food wrappers: 700
   
• Bottle caps: 308
   
• Glass pieces: 629
   

The cleanups were organized by Save the Sound, sponsored by Subaru of New England, and part of a larger International Coastal Cleanup led by the Ocean Conservancy. They collected trash in state parks, beaches, and riverbanks—all places along the Long Island Sound and waterways leading into the Sound.

Of the 13 participating retailers, seven are Subaru Eco-Friendly.

• Subaru Stamford
   
• Mitchell Subaru
   
• Holmgren Subaru
   
• Garavel Subaru
   

• Reynolds’ Subaru
   
• Colonial Subaru
   
• Center Subaru

“This was our second year sponsoring Save the Sound and participating in the International Coastal Cleanup,” said Katherine Delaney, Event and Love Promise Coordinator at Subaru of New England. “The International Costal Cleanup works perfectly with our Subaru Love Promise, and is also a great way to make a noticeable difference in our local communities.”

Subaru employees, along with their children and friends, community members, and sports teams participated in the cleanups. Delaney says Subaru of New England helped promote the events and recruit volunteers through social media, e-mail, TV, Subaru Ambassadors, and in-store point of purchase displays.
 

For more on beach cleanups, see our spotlights on
Wilsonville Subaru and Subaru Pacific.

Learn more about the Ocean Conservancy’s
International Coastal Cleanup, find a cleanup event
near you, or start your own.