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February means Valentine’s Day, Ground Hog Day, President’s Day…and Earth Day? Well, it may be two months away, but now is the time to start planning your Earth Day activities. You don’t have to start from scratch. We’ve rounded up ideas from retailers across the country.
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1. Community events
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Many communities host Earth Day celebrations. Join your local event as a sponsor or get involved in community education and cleanup activities.
- Southern Oregon Subaru (SOSubaru), sponsors its local Rogue Valley Earth Day celebration. Rocky Rawstern, SOSubaru’s digital media manager and a certified master recycler, is present to lend a hand and share knowledge.
- Adventure Subaru sponsored classes at the Botanical Garden of the Ozarks Earth Day event, giving kindergarteners a chance to learn to care for the Earth.
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2. In-store events and promotions
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Host your own Earth Day celebration. Invite customers and community members to your facility and educate the public about your eco-friendly practices. Order giveaways from the Eco-Friendly Subaru Gear catalog.
- Modesto Subaru tells visitors about the plight of the monarch butterfly and its declining population. Visitors can also pick up free seed packets to start a butterfly garden at home.
- Tom Wood Subaru takes a group of customers to tour the SIA plant in nearby Lafayette, IN. After the tours, the retailer hands out trees in reusable shopping bags.
- For every vehicle sold during its Earth Day event, Patriot Subaru donates to plant shade trees in southern Maine. Over the last five years, they’ve collected nearly $5,000 and planted 15 trees.
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3. Social media and e-mail outreach
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Use your social media and e-mail contacts to do an online Earth Day campaign. Here are a few ideas for posts, and you can find more in the Eco-Friendly Retailer social media kit.
- Remind followers of your year-round commitment to the environment.
- Highlight specific green practices at your facility.
- Feature your Eco-Friendly Retailer certification.
- Highlight that all Subaru vehicles are built in zero-landfill facilities and Subaru of America was the first automaker in the country to become zero-landfill.
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